JUI-F members recieving social media training in Karachi. Photo by Zia-ur-Rehman Parallel to our TV screens there’s another battle going on. The ongoing Azadi March led by Jamiat Ulema-e-Islam-Fazl (JUI-F) Ameer Maulana Fazlur Rehman against Prime Minister Imran Khan’s government has triggered a social media war between the two sides. Prominent leaders of major political parties and even ministers are active on social media amid tense environment in the federal capital. The official social media channels of major parties, too, are fully engaged in this battle of narratives in the cyber space. Weeks before the planned anti-government march, the JUI-F had started training its workers on how to use Twitter and Facebook effectively, according to a report in this paper. Sami Swati, JUI-F’s Sindh leader had told The News that the party had made a strategy to strengthen its social media presence at the national, provincial, divisional, district and even neighborhood le...